Photography websites

Search Engine Optimization

  1. What is search engine optimization?
  2. How do I optimize my website?
  3. What about Flash?

What is search engine optimization?

According to Wikipedia, search engine optimization is "the process of improving the visibility of a web site or a web page in search engines via 'natural' or un-paid search results." Basically, it's ways in which you can change your website so that it places higher in search results, thereby increasing traffic to your website.

How do I optimize my website?

There are various ways you can optimize your website for search engines, but the most important is properly setting your meta data. Meta data is a set of tags that appear in the code for your website that search engines use to determine your site's content. This data is often used to place your site in search results, and also provide the basic title and description text for your site that visitors will read when performing a search. There are a few tags that you can set:

Website title: This is the text that appears in the tab of your browser when visiting your site. It's also often used by search engines as the main text for your link. It's best to keep it something short, simple, and descriptive, like "Judy Fakeperson Photography."

Meta description: This should be a short, human readable sentence describing your website. This text is often used as the short text blurb describing your site in search results.

Meta keywords: A short set of keywords and phrases that describe your site and its content, separated by commas. For example: "Lisa Fakeperson, Atlanta wedding photography, family portraits, bar mitzvah, headshots..."

After properly setting your meta data, the next thing you want to ensure is that there are actually links to your site on the internet. Google can't find your website unless there's a link on another website that's pointing to it. And the more links to your site that exist, the faster your site is found and the higher in results it will place. Try getting your site mentioned on community websites. Often, posting links to your site yourself in places like blog comments and forums is enough to help.

Tip #1

All of the meta tags are editable under "Personal > Personal info" in your update area.

Tip #2

Optimizing your site is no guarantee that you'll be found for the keywords that you want to be found for, especially if those keywords are highly competitive. For example, it is extremely unlikely that your site will ever be found for the search term "photography" by itself. There is just too much competition, and beyond that, there are actually other websites out there that are more relevant to that search term than your own. Even something that sounds more specific like "Atlanta wedding photographer" is still very competitive. The best tactic to take is to try to be found on search terms that are specific to you. For example, emphasizing your name in your meta data is a good idea, and will ensure that you're found when people search for you directly. Add other search terms in secondarily. For example, "Amanda Fakeperson - Atlanta Wedding Photographer" would be a good website title. If you're looking to be found on a really high-traffic term, make sure to promotie your site and actually get links to it to appear other places on the internet, as that's the only thing that will help it rise in the ranks for terms that competitive.

What about Flash?

All Qufoto sites are Flash-based. Though Flash usually isn't directly searchable by search engines, all of our sites are wrapped in a fully searchable HTML page. This means that any changes you make to your meta data will be completely visible to search engines, and they'll still be able to index your site even though the only part you see is in Flash.